Tomlyn® Named 2015 CPG Editor’s Choice Award Winner by Informa’s SupplySide

Tomlyn Named Among Top CPG Products for Innovation and Market Impact

Fort Worth, Texas(10/7/15) — Informa Exhibitions has named Pre & Probiotics by Tomlyn as one of the winners for the 2015 SupplySide CPG Editor’s Choice Awards.

One 2015 consumer packaged goods (CPG) product was selected by the Supply Side editorial team for achievements in innovation and market impact in each of the 18 different categories. The Tomlyn Pre & Probiotics was namedas the winner in the Pet/Animal Supplement Category.

Winners in each of the 18 categorieswere announced at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations, set for October 7 and 8 at the Mandalay Bay Resort in Las Vegas, Nevada.

For nearly 20 years, SupplySide has helped dietary supplement, food, beverage, animal nutrition, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.

"This year’s Editor’s Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category," said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. "The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders and set a high bar for next year’s program."

Tomlyn’s Prebiotic and Probiotic supplements are individual packets for easy administration as well

as packaged for integrity of keeping live cells. The supplements for dogs and cats are made up of an advanced formula with more than 32 billion colony-forming units (CFUs) of probiotics per dog’s packet,

16 billion CFUs per cat’s packet and added prebiotics to support the growth of beneficial bacteria. The supplements contain direct-fed microbial structures to supply beneficial microorganisms that occur

naturally in the hindgut of healthy animals with the nutrients they need to begin healthy colonies. These microorganisms include enterococcus faecium, lactobacillus and bifidobacterium breve, among others. Finally, the flavorless, odorless powder is easy to administer by mixing in with a pet’s water or food

once per day.

About Tomlyn

Tomlyn, a pet health and wellness company founded in 1976, carries a complete line of scientifically developed, veterinarian-approved pet health products. The company’s wide range of product categories range from: immune support, vitamins and supplements, hairball remedies, joint and hip support, calming aids to all-natural remedies and sanitizers. Known as the maker of Nutri-Cal® and Laxatone®, Tomlyn® is owned by the ninth-largest veterinary pharmaceutical company in the world.

About SupplySide West: Hosted by Informa Exhibitions,this annual tradeshow and educational forum is the largest expo of suppliers fueling the healthy global marketplace. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2015 show was held October 5-9at Mandalay Bay in Las Vegas. For more information and for future SupplySide events, pleasevisit www.supplysideshow.com.

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